Sprout Society was created to champion mental resilience through peer connection and creativity. Since this non-profit was starting from zero, they needed everything from a logo and brand strategy to a website and letterhead.
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American Social History Project (ASHP) is an initiative that challenges traditional ways that people learn about the past. With its print, visual, and multimedia materials, ASHP explores the diverse social and cultural histories of the United States. Based at The City University of New York Graduate Center, ASHP need an updated logo, visual identity, color palette, and website that doesn’t also feel like a relic of history.
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When most people hear the words “annual report” they probably want to fall asleep. I don’t think that way. I see annual reports as a creative challenge to make something that serves as a clear explanation of the organization’s work over the past year and to showcase the brand’s aesthetic in a new and innovative way.
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This microsite served as a portal for all donors and fundraisers interested in giving during Pencils of Promise's holiday drive, Season of Promise. The campaign needed to reimagining from previous years when building schools was the primary goal. Instead, we shifted to emphasizing the holistic education of a student. The campaign raised over $1.7M in just two months.
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Brooklyn Craft Company is a boutique arts and crafting shop and education center based in Greenpoint, Brooklyn. Working with their existing brand elements, I provided design work around the launch of their online Shopify store, crafted email templates for promotion, and created a customizable booklet for craft how-tos.
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Couture for Cause is a newly launched non-profit organization driving positive change through fashion and inspire every woman to realize her highest self. Working directly with the founder, I designed their complete brand identity and created a custom Squarespace website for launching the initiative.
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Every summer, the Leadership Council of Pencils of Promise throws its annual fundraiser. Celebrating its 9th year, the party needed a brand update to continue to attract attendees so I created a new visual identity and website design for the event.
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