American Social History Project

Client: The City University of New York Graduate Center

Services: Identity System, Information Architecture, Web Design, Brand Style Guide, Asset Creation, PRINT COLLATERAL

ROLE: Freelance Designer

American Social History Project (ASHP) is an initiative that challenges traditional ways that people learn about the past. With its print, visual, and multimedia materials, ASHP explores the diverse social and cultural histories of the United States. Based at The City University of New York Graduate Center, ASHP needed an updated logo, visual identity, color palette, and website that doesn’t also feel like a relic of history.

ASHP is a far-reaching project that included teaching resources for post-primary school, multiple video series, and a podcast, as well as ongoing research and training opportunities, so establishing an external ordering of initiatives and messaging was as crucial as visual design.

Together with the Executive Director, a new design was created that satisfied all the organization’s stakeholders.