Sprout Society Brand Identity and Website Design

Sprout Society

Client: Sprout Society

Services: Web Design, logo design, brand identity, collateral, social media

Role: Freelance Designer

Following Russel Efros's passing in 2018, the Efros Family founded an organization to keep Russell’s memory alive through his love of community and collaboration. And so, Sprout Society was created to champion mental resilience through peer connection and creativity. Since this non-profit was starting from zero, they needed everything from a logo and brand strategy to a website and letterhead.

For the visual identity, it was clear that honoring Russel was very important to them, so I incorporated elements of his doodles that the family had archived and created a logo that felt like it could have come from his own hand. We made the colors bright and energetic and established a visual treatment for photos and text that continued the artistic theme.

The organization launched in 2023 and opened a physical location in Brooklyn in 2024. Through their services of 1:1 support, peer groups and expert sessions, they continue to connect people as a part of the larger mental health ecosystem.